70 rue du Faubourg St Honoré
It was not an easy task, but Benoist (also a music aficionado like Rose and Laura-Rose) struck the perfect balance between memories and modernity; eloquently weaving a wig of rose, bergamot, mandarin, ambrette, jasmine, iris, ylang-ylang, vanilla absolute, musk, patchouli and oak moss.
As you traverse the famous, luxurious and aesthetically narrow rue du Faubourg St Honoré in Paris, your scent of smell will widen upon arrival at the beautifully kept No.70. Sensual floral notes tinged with vanilla waft through the air as you enter its cobbled courtyard dotted with a bounty of art spanning marble to sketch. You’ve arrived at the parfum house of Rose Desgranges – a place where the past and present are so intimately intertwined, it’s perfectly acceptable to get lost in their intermingling.
Laura-Rose Presgurvic, granddaughter of the late Rose Desgranges – a woman of timeless eloquence who in many ways was a woman before her time - understands this interlacing well. A classically trained vocalist, professional actress and screenwriter (all by the tender age of 31), she bears a striking resemblance to her grandmother and the same drive to share her creations (albeit of different mediums) with the world.
“My grandmother has always been my role model. She inspired me as a woman and as an artist” recalls Laura-Rose, whose chiseled cheekbones and captivating olive eyes recall her family’s matriarch. “She gave me a taste for elegance, the desire to be feminine, and to be different. I’ll remember her all my life for her sophistication.”
It was that refinement tinged with resoluteness that in 1958 birthed the captivating scent that now bears her grandmother’s name; the scent for which Laura-Rose is the muse and memory keeper. Memories are to the story of Rose Desgranges as the bottle is to the fragrance: essential…encapsulating…captivating…
…a descendent of Champagne bourgeoisie, Rose arrived in Paris in 1940 and the age of 16 with her mother. Her heart was pulled towards music, but with war raging she had to shelve her dream of becoming a pianist for paid work. Rose’s first job was an apprentice to a prominent hair stylist and wig-maker at the Figaro Club located at 70 rue du Faubourg St Honoré.
Words: Caurie Putnam